The future is mobile. Maybe it would be more accurate to say the present is mobile. With 7.26 billion smartphones in the world, it’s not difficult to see why there has been such rapid growth in mobile app development over the past couple of years.
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The world relies on your code. The digital experience is now the primary experience.
Today marks the ending of our series ‘Every Experience Matters: Stat of the Week.’ Over the past few weeks we have stressed how mobile app bugs negatively impact a company’s bottom line. This can come in the form of cart abandonment, negative reviews or even user churn. We may have saved the best for last though because today we are diving into the world of accessibility and the tremendous opportunity that brands are fumbling when attempting to appeal to a wider audience.
Welcome back to our series ‘Every Experience Matters: Stat of the week.’ In the previous editions of this column, we have discussed consumer behavior on mobile apps and how it affects brand equity and reputation. We have touched on how errors and bugs can cause significant user churn and evaporation of digital confidence. Last week we discussed how negative word of mouth can be generated when a single user encounters a mistake on your mobile app. Today, we’ll dive into some industry-specific data and flag the largest offenders.
In the past two weeks, this series has taken a look at how often consumers encounter errors while browsing online and some of the behaviors a user will display when discovering a bug. If you’re new to the party, I’ll encapsulate it here by saying mobile apps are rife with coding issues and the vast majority of consumers have little to no tolerance for low-performing software. What we haven’t discussed yet is the ripple effect of one user encountering a problem. Do they merely pack their bags and go home or do they scream from the mountain tops for anyone willing to listen that they were personally wronged by your brand? If you have read the other two entries in this series, I’m sure you can guess where this is going.
Welcome back to the new Sauce Labs series ‘Every Experience Matters Stat of the Week.” In last week’s edition, we mentioned that about a quarter of consumers encounter an error or bug every day. While this indicated that errors are quite common overall, we didn’t dive deeper into how a customer may react when encountering those bugs. Are customers as forgiving as we might hope? Sadly, that is not the case. The results are dubious, to say the least.
Sauce Labs believes in a simple truth: your customers expect a flawless experience every time they interact with your software. We’ve mapped this out in our new customer report: Every Experience Matters. Within the report, you will find a deep dive into customer behavior and how it pertains to digital activity. The bottom line is that when customers experience bugs within a company’s web page or mobile apps, they become less likely to return. But just how damaging can a negative experience be? We’re glad you asked!