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Posted December 5, 2024

Why Scalable Mobile App Distribution is Critical to Faster Releases and Reduced Risk

Distributing mobile apps at scale is riddled with challenges such as platform fragmentation, inefficient processes, and the lack of centralized version control — leading to higher costs, slower releases, and risks to user experience. Sauce Labs helps solve these problems by offering secure app distribution, simplified app storage and management, and enterprise-grade scalability for iOS and Android.

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In today's fast-paced digital economy, mobile apps are at the forefront of business strategy. With more than 7 billion mobile users globally and 60% of all website traffic now coming from mobile devices, businesses have no choice but to ensure that their mobile apps are functional, fast, and reliable.

As development teams rush to meet the demands of the mobile-first world, the many variables inherent in developing mobile applications today necessitate complementary tools that can combine with traditional functional testing tools to provide a deeper context into the user experience and facilitate faster real-user feedback early in the development cycle.

However, the complexities of mobile app distribution at scale complicate this process, and teams often struggle with securely releasing beta versions to targeted user groups while effectively managing app storage and management. These hurdles can delay feedback loops and hinder the ability to respond quickly to user needs, ultimately increasing the time to value delivery and risks to the customer experience. 

Fragmentation in Distribution: Increased Toil and Costs

One of the most significant challenges in mobile app distribution today is fragmentation. For many organizations, distributing apps across iOS and Android means dealing with two entirely different systems. Despite the same core business logic running behind the apps, managing the distribution separately of these platforms is often redundant, leading to inefficiencies and administrative complexity.

Imagine a mobile engineering team, including individual contributors (ICs) and manager-level roles responsible for building and releasing apps across both iOS and Android platforms. This team might find itself investing unnecessary time in synchronizing processes between the two platforms. With separate systems, the risk of errors increases, and engineering teams are stretched, resulting in reduced development velocity, higher operational costs and burden, and ultimately slower time to market.

Role-Based Access & Version Control: Increased Risk

As companies scale, the complexity of mobile app distribution only grows. Ensuring that the correct app version is distributed securely to the suitable testers or users—while maintaining proper access controls—is essential. For product managers, platform engineering teams, and QA managers, tracking which version is being tested, who has access, and what’s been validated becomes a significant challenge.

Without streamlined version control and role-based access, the risks are significant, leading to vulnerabilities that could be exploited. Moreover, ensuring adequate test coverage across versions becomes difficult, compromising the app's reliability and potentially damaging the user experience.

App Management & Storage: The Scaling Chaos

Another key challenge for growing organizations is app management and storing apps securely. As the number of apps and versions grows, storing and managing these versions in a decentralized manner quickly could become inefficient. 

Without a central system for app management and storage, enterprises struggle to scale their processes. A lack of centralized version control can lead to costly mistakes, like distributing outdated app versions to users or losing track of critical updates. 

Business Implications of Not Solving Mobile App Distribution Challenges

Companies that fail to optimize their mobile distribution process face several business-critical issues:

  • Lost revenue and market share: Slow time-to-market means competitors can get ahead. 

  • Increased operational costs: Managing fragmented systems, redundant processes, and version control inefficiencies can lead to an increase in overall app development costs.

  • Compliance issues and potential security vulnerabilities: Without proper version control and access management, apps are more likely to face security breaches.

  • Reduced team productivity: Inefficient processes reduce developer velocity and slow down the release process. 

  • User experience risk: Poor distribution and testing practices can lead to bugs and crashes in production, damaging the user experience and leading to uninstalls. 

Get your Mobile App Distribution and Beta Testing Right 

To help address a few of the challenges associated with App Store distribution, organizations need a comprehensive, unified mobile app distribution platform that seamlessly integrates with the Mobile SDLC. 

Sauce Labs' Mobile App Distribution, as part of the broader Sauce Mobile Solutions, is designed to help enterprises bring their mobile use cases to the Sauce Platform for Test, and enable them to scale mobile app distribution and increase beta and UAT testing efficiency with key benefits including:

  • Shorten Development Cycles with Seamless & Controlled App Distribution: Leverage our all-in-one iOS and Android platform for highly configurable, secure app distribution that ensures only the right users access the right app versions and test the correct app/ builds.

  • Accelerate App Releases with Simplified App Storage & Management: Configure everything through Sauce Labs APIs and integrate seamlessly across a range of CI/CD tools. Simplify app management with an intuitive web & mobile interface, allowing authorized users to easily download and install apps. 

  • Improve Testing Efficiency with Enterprise-grade Scale and Reliability: Get support for up to a million builds and large scale of unique apps. Benefit from high reliability with our solid track record of uptime and rapid issue resolution.

  • Reduce App Risks with Advanced Security & Compliance: Ensure corporate compliance and security with a range of industry-leading features, including single sign-on, private cloud, private storage, private distribution channel, and more.  

Achieve Quality at Speed across the Mobile App SDLC

Sauce Labs Mobile Solutions helps you execute the proper tests at the right time across the entire mobile app software development life cycle leveraging a universe of quality signals to maximize pre-production and production coverage and connect the customer experience to end-to-end testing.

  • Optimize your mobile app testing by leveraging Sauce Labs real devices for more in-depth testing of real-world scenarios, and combine with Sauce Mobile Emulators/Simulators to scale tests efficiently and early in the development lifecycle.

  • Ensure cross-platform UI consistency with Sauce Visual for Mobile.

  • Distribute mobile beta apps securely and at scale via Sauce Mobile App Distribution.

  • Monitor app quality in production and maximize error coverage with Sauce Error Reporting.

Explore how Sauce Labs Mobile App Distribution can help your organization streamline app distribution, simplify app storage and management, and securely scale your mobile testing strategy to stay competitive in today’s mobile-first market!

Ashwini Sathe
Sr. Group Product Marketing Manager
Kris Muhi
Product Manager
Published:
Dec 5, 2024
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