Mobile users have no patience for mobile apps that don’t perform as they should, and this has significant financial implications for businesses. So how do you fortify your enterprise mobile testing strategy to deliver a seamless experience while maximizing ROI?
Join this webinar to gain practical insights, best practices, and actionable strategies for navigating the complexity of mobile app testing.
Register now and take the first step towards strengthening your team’s testing processes to support your organization's most critical business needs and customers demands.
Session #1: Enterprise Mobile Testing Strategies - What’s Right for Your Business?
Hosted by Marcus Merrell, Vice President of Technology, Sauce Labs
Your company's mobile app performance can make or break your business. In fact, it's so critical that 1 in 5 consumers abandon an app or website within a few seconds if they experience poor performance. As the demand for mobile app development increases and testing complexity grows, enterprises must make more strategic and tactical decisions to achieve their business goals. This approach will put the customer experience at the forefront of testing, and enable them to thrive in the competitive mobile app market.
In this webinar you will learn:
The biggest challenges companies face across the mobile app development lifecycle.
Best practices to build the right mobile testing strategies for your business and tactical steps to take along the way.
How Sauce Labs Mobile can help you maximize efficiency by distributing functional tests and executing the right tests at the right time across the SDLC.
Session #2: Maximize ROI with Cloud-based Mobile App Testing
Hosted by Jeffrey Yozwiak, Consultant, Total Economic Impact, Forrester Research, Inc. and Ashwini Sathe, Sr Group Manager, Product Marketing, Sauce Labs
In today’s rapidly evolving business landscape, organizations strive to do more with less while delivering a seamless customer experience. Efficient capital allocation, improved team productivity, and strategic testing platform investments are key. But amidst competing priorities, how can organizations cover all bases? Join us in this session where we will explore the untapped potential of cloud-based real device testing and discuss the key components you need to drive better testing ROI, with experts in the field, including Sr. Group Manager, Product Marketing, Ashwini Sathe and our special guest, Jeffrey Yozwiak, Consultant, Total Economic Impact from Forrester Research, Inc.
Key takeaways:
The key market trends impacting mobile app development and how you can use them to inform your testing strategy.
The qualitative and quantitative benefits of using cloud-based real device testing.
Key findings and insights from the Forrester’s Total Economic Impact study of Sauce Labs.
Speakers
Marcus Merrell
STAFF PRODUCT MARKETING & TESTING STRATEGIST, SAUCE LABSAs the Resident Testing Strategist at Sauce Labs, Marcus Merrell uses experience from 20+ years in test to build robust, customer-centric solutions around test automation, release management, and the entire SDLC. He started using Selenium/WebDriver in 2007, contributes to the Selenium project, and chairs the Selenium Conference Organizing Committee.
Jeffrey Yozwiak
CONSULTANT, TOTAL ECONOMIC IMPACT, FORRESTER RESEARCH, INC.Jeffrey is a consultant with Forrester’s Total Economic Impact™ (TEI) practice. In this role, he works with Forrester’s clients to measure and articulate the business value and financial impact of technology and process investments. Jeffrey’s areas of focus include business analytics, software development, and IT processes and operations.
Ashwini Sathe
SENIOR PRODUCT MARKETING MANAGERAshwini Sathe is a product marketing professional and go-to-market strategy expert with experience in launching technology solutions in the software testing, RPA, and AI space. In her current role as the senior product marketing manager at Sauce Labs, she collaborates cross-functionally to understand customer needs and define compelling product narratives. Her goal is to bring innovative solutions to the market that help businesses to deliver the best possible digital experiences.
