Superapps take the features and functions of several apps to create a single powerful app that allows users to accomplish multiple tasks in one place. With mobile app users spending more time on apps each day, what are the benefits of creating a superapp for companies?
Mobile app users spend a majority of their daily lives doing things like shopping, working, playing games, and engaging with social media. According to a Nielsen study, mobile users now spend more than three-quarters of their time using apps on their smartphones. Users aren't loyal to a single app, as mobile app development teams and mobile app companies are well aware. They will switch between several applications to complete the tasks at hand.
That's where superapps come in. They're designed to meet the needs of users by providing a one-stop shop for all of their activities. Rather than having to open separate applications, superapps allow users to complete multiple tasks within a single interface. This not only makes life easier for users, but also increases engagement and loyalty to app developers and the companies behind them.
Whether you're developing or even using mobile apps, it's important to understand what superapps are and how they work. In this blog, we'll define superapps and explore the benefits they offer for both users and businesses.
Superapps are a recent development in mobile app technology that combine the features and functions of multiple standalone apps into a single powerful app. This shift is changing the way mobile app development teams and companies with mobile apps think about app design and functionality.
Simply put, a superapp is a mobile app that does more than just one thing. It's an application that is composed of multiple interconnected functions. They are built on a composable platform that allows them to draw on the features and functions of other apps. This composability makes it easy for superapps to integrate with other systems and platforms, allowing them to access data and functionality that would otherwise be unavailable. This convenience has led to superapps becoming some of the most popular mobile apps available. Some of the most popular superapps include Facebook, Google Maps, and Uber.
Superapps are drastically different from traditional apps. If you’re familiar with the process of producing an independently branded mobile application, you’ll understand that creating a traditional app is like building a small house – each part is produced separately and then combined at the end. In comparison, creating a superapp is like building a skyscraper – all of the parts are assembled at once. Plus, it's much easier to repurpose and reuse chunks of code for other projects since all components are in one place.
Both types of apps have their place in app development, but if you're looking for more flexibility, scalability, and speed, then superapps are worth considering.
Superapps work by integrating with a variety of other services and platforms. This could be through built-in support for certain APIs, or by using connectors that allow the app to talk to other services. For example, if you're using a superapp to order food, it would be able to pull your location data from Google Maps and then direct you to the nearest restaurant.
Thanks to this integration, superapps can provide a level of functionality that no other app can match. Instead of downloading a bunch of separate apps to get the functionality you need, superapps let you do it all in one place. This can include things like ordering food, booking a hotel room, and streaming music – all without leaving the app.
Superapps work on a simple principle: they allow users to modularize their workflows and tasks. This makes them incredibly convenient and efficient for users, who no longer have to switch between different apps to complete different tasks. This way, they can do more with less effort.
Superapps provide other benefits to users, including the following:
They make it easy for users to find the right app for the job.
They allow users to combine the best features of different apps into one cohesive experience.
They make it easy for users to get things done quickly and efficiently.
They help users stay organized and in control of their workflows.
Superapps also offer a wide range of benefits for businesses and mobile app development teams, including:
Increased user engagement and loyalty.
Greater efficiency and convenience for users.
Enhanced visibility and reach in the App Store and Google Play Store.
Greater potential for monetization.
It's no surprise that some of the biggest tech companies out there are investing in superapps. While all these companies have their own proprietary offerings, there are a few notable examples of superapps, including Grab, WeChat, Gojek, Myntra, and even Alibaba.
Grab: This superapp began as a ridesharing app but has since evolved into an all-in-one mobile delivery and payment platform. This also offers food and grocery delivery services as well as a mobile wallet.
WeChat: WeChat is a Chinese messaging app developed by Tencent. The app has evolved into an all-in-one platform that offers incredible services such as payments, transportation, hotel reservations, and even doctor appointments, making it one of the most popular superapps available.
Gojek: Gojek is an Indonesian superapp that provides transportation services such as ride sharing and motorbike taxis, as well as payments, shopping, food delivery, and various lifestyle services.
Myntra: Myntra is an Indian fashion e-commerce website that has expanded its offerings to include UPI (Unified Payments Interface) payment options, grocery shopping on Flipkart Groceries, and more.
Alibaba: Finally, Alibaba is a well-known Chinese e-commerce behemoth that has expanded its offerings beyond simply selling products online to include banking, cloud computing, logistics management, and even healthcare solutions.
Testing complex, composable applications can be challenging, especially if the app components are built by different teams and technologies. For example, you may need to test cross-app flows or UI elements at different resolutions and on multiple device types. This is where a cloud-based testing platform like Sauce Labs can help. With Sauce Labs, you can get a comprehensive view of your suite of applications with full access to cross-application browser tests and real device testing for your superapp.
Sauce Labs gives developers a comprehensive suite of testing tools to ensure that their apps are user-friendly, optimized for performance, and compatible with the latest technologies. Sauce Labs also offers features like automatic provisioning of real devices or emulators and automated UI tests that can be customized for different platforms, making it easier than ever to test superapps. And with Sauce Labs' end-to-end workflow automation feature, developers can run thousands of tests simultaneously on various operating systems and browsers – all from within the platform.
As more people use smartphones, the demand for superapps will undoubtedly increase. Companies that want to stay ahead of the curve should consider developing their own superapps. They should also use Sauce Labs to test superapps and improve development processes. As a result, they will be able to provide a more convenient and user-friendly experience to their customers.