About Us:

Sauce Labs is the leading provider of continuous test and error reporting solutions that give companies the confidence to develop, deliver and update high quality software at speed. The Sauce Labs Continuous Testing Cloud identifies quality signals in development and production, accelerating the ability to release and update web and mobile applications that look, function and perform exactly as they should on every browser, operating system and device, every single time. Sauce Labs is a privately held company funded by TPG and Riverwood Capital. For more information, please visit https://saucelabs.com.

The Role:

The Senior Campaigns Manager will be responsible for leading and executing multi-channel marketing campaigns to drive lead generation, customer acquisition, and revenue growth. This role requires strategic oversight as well as hands-on execution, with a deep focus on performance metrics and ROI. The Senior Campaigns Manager will work closely with cross-functional teams including Sales, Product, and Creative to align campaigns with corporate goals.

This role reports directly to the Director of Performance Marketing.

 

Responsibilities:

Campaign Strategy and Execution:

• Develop, manage, and implement multi-channel marketing campaigns, including but not limited to email marketing, webinars, social media, paid search, content syndication and content marketing.
• Align campaign objectives with overarching business goals and target KPIs
• Lead cross-functional teams to ensure effective and timely execution of campaigns

• Team Mentorship:
• Mentor a team of marketing specialists 
• Foster a high-performance culture through effective coaching and leadership
• Ensure resources are effectively allocated for maximum impact
• Set clear goals, expectations, and performance metrics for the team.

• Data-Driven Optimization:
• Utilize analytics platforms such as Google Analytics, Marketo, and Salesforce to monitor and evaluate campaign performance
• Deep understanding of salesforce campaign structures, lead tracking & usage of UTMs
• Implement iterative improvements based on data insights
• Report on campaign metrics, identifying successes and areas for optimization
• Strong understanding of lead scoring models 
• Content Development and Coordination:
• Partner with the content, PMM and creative teams to develop high-quality campaign materials that resonate with target audiences
• Ensure brand consistency across all marketing assets and channels
• Experience with the Contentful platform is a plus
• Stakeholder Collaboration:
• Build strong relationships with Marketing, Sales, Product, and other key internal teams
• Communicate campaign plans and performance metrics to senior leadership
• Collaborate with external partners and agencies when applicable
• Vendor Management:
• Own various vendor relationships ensuring all programs are executed within allocated resources and timelines
• Monitor ROI and cost-per-acquisition metrics to help drive decision-making on marketing budget spend

Success Metrics:

• Achieving or exceeding targeted KPIs, such as MQLs, SQLs, and revenue goals
• High levels of team engagement and performance
• Effective budget management resulting in positive ROI
• Strong internal and external stakeholder satisfaction

Required Skills:

• A minimum of 5 years of experience in creating and managing multi-channel marketing campaigns, preferably in a B2B environment
• B.S. in Marketing or related field from an accredited university
• Proven ability to analyze and interpret complex data to make data-driven decisions. Familiarity with analytics platforms like Google Analytics, Salesforce, and Marketo is essential.
• Comprehensive understanding of digital marketing channels including PPC, SEO, Social Media, and Email Marketing
• Solid background in content creation, strategy, and messaging alignment
• Extensive experience in managing marketing budgets, with a focus on optimizing ROI
• Proven ability to build and maintain strong relationships with internal and external stakeholders, including senior leadership and external partners
• Exceptional written and verbal communication skills, including experience presenting to senior leadership

This role requires a strategic thinker who can oversee the entire lifecycle of integrated marketing campaigns, from planning and execution to analysis and optimization. The senior manager in this position should have a deep understanding of various marketing channels and how they can work together to achieve overarching business objectives.

Experience in the software or tech industry is considered a plus but not mandatory. The ideal candidate will have a proven track record of driving results through effective campaign strategy and execution, along with the ability to work in a dynamic, fast-paced environment.

 

We are a hybrid workplace that recognizes the importance of flexibility while valuing in-person collaboration and relationship building. As a result, Saucers located near an office location must be able and willing to come into the office. Those hired remotely must be able and willing to travel to an office as required by the specific role.

Please note our privacy terms when applying for a job at Sauce Labs.

Sauce Labs is proud to be an Equal Opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity/expression/status, sexual orientation, age, marital status, veteran status or disability status.

Security responsibilities at Sauce

At Sauce, we will commit to supporting the health and safety of employees and properties, partnering with internal stakeholders to learn and act on ever-evolving security protocols and procedures. You’ll be expected to fully comply with all policies and procedures related to security at the department and org wide level and exercise a ‘security first’ approach to how we design, build & run our products and services.