Temperatures may soon start to drop, but you definitely don’t want to see customers dropping off! Technology has enabled customers to buy just about anytime and anywhere, regardless of industry. But as ease of doing business has driven bottom lines, it has also given customers extremely high expectations for their purchasing experiences. They want transactions to be seamless, simple, responsive—and to work every time.
Harvard Business Review estimates that the cost of acquiring a new customer is 5 to 25 times more than it costs to keep an existing one, making it both essential and critical to place extraordinary customer experiences at the center of your go-to-market strategy.
This can seem like a tall order to fill for many organizations, but there is a light at the end of the tunnel. Over the next few weeks, via social media, we will share real-world customer case studies, best practices, and industry research that sheds light on how implementing a culture of continuous testing can help release faster, lower risks, increase developer productivity and most importantly, delight your customers—instead of giving them a reason to take their business elsewhere.
To get started, we invite you to read guest blogger Chris Riley’s article on how to Get Your C-Suite To Care About Quality. Chris discusses how automated testing improves app quality and in turn, how improved quality positively impacts brand reputation, customer retention and customer conversion. He combines this with insight into the executive mindset and strategies for getting full executive buy-in and support for establishing and maintaining a culture of quality.
Look for social media pushes of new content each Monday. Make sure you’re following us on Twitter and LinkedIn. Do you have a co-worker or friend that might also be interested? Send them this article link. They can click below to sign up for any of Sauce Labs social outlets to start receiving content about how testing can help delight customers.